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Nicola Tynan

Marketing Professional

 

About Me

Up Close & Personal

A marketing professional with specific interest in digital marketing and branding. Experience in content creation for social media platforms and website. Collaboration with partners to align programs and marketing objectives, both short and long term. Liaison with agencies to implement effective, measurable digital campaigns. On and offline event management from concept to delivery.

 

Experience

 

August, 2021 - Current

Inspired Marketing Executive N. Europe 

Responsible for the implementation and delivery of high-quality marketing activity and the processes in which to compile them both on and offline to support our portfolio of N. Europe schools

Provide local insights and support into the annual school MKT Plans with particular attention to competitors analysis and market/school specifics, with the core focus to drive student admissions and retention across our portfolio of N. European schools

In line with annual critical path, for each campaign, execute detailed briefs to ensure that we are informing internal partners and external agencies clearly of desired outcomes for the accurate implementation of MKT Campaigns, creatives & messaging and expected KPIs.

Develop and create engaging content and marketing materials for on and offline campaigns to support lead generation and enrolment activity.

Partner with schools and the wider marketing team to ensure a holistic vision and harmonious working towards shared goals to develop engaging visual content and assets such as images, short videos and articles.

October 2019

Marketing, St. George's International School

Develop plans in partnership with the Head of Marketing to increase brand awareness and promote our school internationally and locally.

Monitor competitor and market information to identify trends and determine how to leverage those trends. 

Track and report social media platforms and websites for idea generation and campaign content.

Deliver exceptional events, both on and offline e.g. “Why International Education in Switzerland” (online) and the “Wellbeing at St. George’s” day for students and staff.

Liaise with PR agency to increase visibility of our brand in the local and international market. 


Capture student’s educational journey to understand the influences on their decision making and preferences.

July 2017 - October 2019

Admission and Marketing Junior Officer, St. George's International School

Liaised with Marketing and Admission teams to help students and families understand the school ethos and philosophy.


Contact point with students and families from enquiry to enrolment.

Assisted with creation of compelling, meaningful marketing content.


 Reported key metrics including enrolment & engagement.

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Educational History

Learning and Living

MA (HONS) Sociology, Maynooth University, Ireland 

September 2016 - June 2017

Understanding on-line communities and social media, advanced digital research methods and analytical reasoning in the social sciences. This programme is delivered in association with the Departments of Law, Geography and Media Studies.

BA (HONS) Criminal Justice, Waterford Institute Technology, Ireland 

September 2013 - June 2016

The BA (Hons) in Criminal Justice Studies is a three year degree course designed to equip the student with general knowledge and transferable skills while focusing on the broad theme of criminal justice. It is a multidisciplinary course.

 

Personal

Hiking

"It’s not the mountain we conquer, but ourselves." - Sir Edmund Hillary

Image by Holly Mandarich

Black Belt  Taekwondo

7+ years of training. Used as self-defence and one of the oldest form of martial arts.

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Dog Training

It's not only dog training it's people training too.

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Stand up Paddle

Freedom to travel.

Image by Mark Asthoff
 

"There are no facts, only interpretations"

Friedrich Nietzsche

 

Contact

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