Nicola Tynan

Marketing Professional

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About Me

Up Close & Personal

A marketing professional with specific interest in education and branding. Experience in content creation for social media platforms and website. Collaboration with academic partners to align educational programs and marketing objectives, both short and long term. Liaison with agencies to implement effective, measurable digital campaigns. On and offline event management from concept to delivery.

 

Experience

 

October 2019 - Current

Marketing, St. George's International School

Develop plans in partnership with the Head of Marketing to increase brand awareness and promote our school internationally and locally.

Monitor competitor and market information to identify trends and determine how to leverage those trends. 

Track and report social media platforms and websites for idea generation and campaign content.

Deliver exceptional events, both on and offline e.g. “Why International Education in Switzerland” (online) and the “Wellbeing at St. George’s” day for students and staff.

Liaise with PR agency to increase visibility of our brand in the local and international market. 


Capture student’s educational journey to understand the influences on their decision making and preferences.

July 2017 - October 2019

Admission and Marketing Junior Officer, St. George's International School

Liaised with Marketing and Admission teams to help students and families understand the school ethos and philosophy.


Contact point with students and families from enquiry to enrolment.

Assisted with creation of compelling, meaningful marketing content.


 Reported key metrics including enrolment & engagement.

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Educational History

Learning and Living

MA (HONS) Sociology, Maynooth University, Ireland 

September 2016 - June 2017

Understanding on-line communities and social media, advanced digital research methods and analytical reasoning in the social sciences. This programme is delivered in association with the Departments of Law, Geography and Media Studies.

BA (HONS) Criminal Justice, Waterford Institute Technology, Ireland 

September 2013 - June 2016

The BA (Hons) in Criminal Justice Studies is a three year degree course designed to equip the student with general knowledge and transferable skills while focusing on the broad theme of criminal justice. It is a multidisciplinary course.

 

Personal

Hiking

"It’s not the mountain we conquer, but ourselves." - Sir Edmund Hillary

Image by Holly Mandarich

Black Belt  Taekwondo

7+ years of training. Used as self-defence and one of the oldest form of martial arts.

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Dog Training

It's not only dog training it's people training too.

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Stand up Paddle

Freedom to travel.

Image by Mark Asthoff
 

"There are no facts, only interpretations"

Friedrich Nietzsche

 

Contact

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